In August 1990, Baja Fresh® Mexican Grill opened its first Mexican restaurant featuring all-fresh, traditional fire-grilled favorites. Like many who grew up on fast food, we realized that it was time for something else, something different and something FRESH. Baja Fresh continues to be passionate about serving the freshest and highest-quality Mexican food in our bright, clean restaurants. We believe in the benefits of eating well, being active and making a contribution to the communities we serve. We call this philosophy ""Live Fresh"" and you'll find this attitude in everything we do. We choose handmade and farm fresh ingredients for our Mexican food, not tin-canned. You'll enjoy freshly prepared Mexican platters, not glorified TV dinners from microwaves and freezers.