June 2018

Google rankings for wedding vendors

This entry is from our Expert Guest series where wedding and honeymoon professionals share their best tips on creating memories that last a lifetime…

If you are a wedding service provider or a wedding blogger today, you probably understand why it is so important to have a good Google ranking. Unfortunately, achieving a good ranking doesn’t come easy and takes a lot of skill and hard work. If you would like to achieve a high Google ranking, follow the 10 tips below.

ips for wedding vendors

10 Tips For Wedding Vendors & Bloggers

1.  Select & Use Keywords Carefully

Google cannot rank your blog or website if it cannot figure out what you do. Keywords are the best tools for helping Google determine what your blog or website is all about. So, choose your keywords carefully to ensure that your website appears among the top results when user enter keywords relating to the wedding industry.

2.  Develop Quality Content

Content is king when it comes to SEO and website rankings because it can be used to position your blog or website as an authority on weddings. It is thus important to create quality, original, and engaging content to achieve this. If your website or blog becomes an authority, Google will reward you with a higher ranking.

Use backlinks

3.  Using Backlinks

A link to your blog or website from another website or blog is like a advertisement for the quality of your blog or website. This is why links from other vendors’ blogposts showcasing your work are so important. If done right backlinks can catapult your blog or website to the top of the search engine rankings, but be careful because if it is done poorly, it may result in Google penalties.

4.  Answer Questions Online

On the Internet today, you will find hundreds if not thousands of questions about weddings. Since you are in the wedding niche, you are qualified to provide relevant answers. Answering questions online is an excellent way to position yourself as an authority in your industry. It is also sometimes a great way to link back to your website. Both of these are guaranteed to improve your ranking on Google.

Use images properly

5.  Use Images Properly

Images are a great tool for showing visitors to your blog or website what you have to offer but you can use them for SEO purposes to improve your ranking. Google loves user-friendly websites and images are an excellent way to support your website copy. So, use images whenever possible and ensure that you optimize them properly to boost your rankings on Google.

6.   Increase the Page Load Speed

Google is now using the page load speed as a ranking factor for websites and blogs. It is the reason why faster websites tend to rank better on Google. Google has realized that users often lack the patience to wait for websites to load after they click on search listings. So, the search engine has decided to encourage webmasters and website owners to increase the page load speed by rewarding those with the highest speeds with higher rankings.

7.  Mobile Friendliness

Google now focuses on the usability of websites and it currently uses a similar layout for both mobile and desktop searches, which is why it wants your website to be suitable for both. If your website is not mobile friendly, chances are high that your blog or website will perform poorly in Google’s ranking. Fortunately, Google has a provided a free tool to help you see how your website or blog ranks and will even offer tips on how to improve the mobile-friendliness of your website or blog.

Use social media

8.  Use Social Media

Social media is an excellent platform for driving traffic to your website and widening your reach. Today, it is widely considered to be a ranking factor in SEO. If your content is shared, linked to, and commented on, and liked on social media, Google determines that it is interesting to users and rewards it with a top ranking. So, if you are not active on social media platforms, make it an effort to do so today.

9.  Use Google My Business

Google My Business is not only a ranking factor but a great way to control how your business is listed on Google. It ensures that when people search for your brand on Google, your business displays on the right-hand side of searches along with the search results. All local businesses should take advantage of this powerful dashboard that Google provides if they desire better rankings.

Create product videos

10. Create Simple Videos

The ranking power of simple videos is often ignored in the wedding industry. Take advantage of the situation by creating simple videos to promote your business and expertise in the wedding industry. Instead of writing blog posts, you can create short videos on the same topics and use the video transcript as the wording for the page.

The Bottom Line

The 10 tips for getting higher rankings on Google can be implemented immediately. All the tips are very effective and are guaranteed to work if used the right way. If you are unable to implement any of the tips, you can get in touch with a trusted, reputable professional to help you out.

Looking to finance your wedding dreams?  Set up a Honeyfund honeymoon registry.

Bio: Marketing specialist Tom Johnston offers advice to wedding bloggers and event planners about how to rank high on Google and more effectively promote their services. The blog was written by Epic Events of New Jersey, which offers full-service event planning to make your event stand out.

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Should you elope or not?


This entry is from our Expert Guest series where wedding and honeymoon professionals share their best tips on creating memories that last a lifetime…

There are plenty of articles and posts out there telling you all the “shoulds” and “musts” while planning your wedding: buy this, don’t do this, you have got to do this…! Maybe eloping has come up in conversation, which leads to a whole new bundle of questions. If you’re on the fence about choosing to elope, consider the following positives and negatives. After learning more pros and cons to eloping, you’ll be able to make a confident decision on what type of wedding truly reflects the two of you best.

You don't like to be the center of attention

Pros to Elopements

You’re easily overwhelmed

I hear this all the time from my brides: “I get overwhelmed really easily, and the idea of planning a wedding with a lot of guests stresses me out.” Planning a wedding is no quick & easy feat; even with an amazing wedding planner, you still have tons of decisions to make along the way. Choosing an elopement eliminates a handful of bigger decisions, and is great for low-key, relaxed couples.

You don’t like to be the center of attention

You’re walking down the aisle, all eyes on you, you stand with your best friend in front of everybody you know… wait. That sounds terrible! Everyone will be staring at you the entire time? If that’s not quite your cup of tea, take solace in knowing that you have another option: elope instead, and bring your parents or a few close friends; or better yet, keep it simple with just you two!

Your ceremony is private

You prefer to invest in different priorities

Let’s not forget: weddings can cost a pretty penny when all the expenses are tabulated. Maybe you’ve been dreaming of making that beach house a reality soon. Or maybe it’s that three-bedroom craftsman-style fixer-upper in town. Or perhaps you focus all your extra savings towards a yearly adventure vacation! You have dreams, and spending extra on a lavish wedding just isn’t one of them. Honestly, if you’re married, by the end of the day that’s all that really matters.

Your ceremony is a sacred part of your wedding

Making promises that will last a lifetime to your other half is a big deal. Marriage is a brave and beautiful endeavor, and you want to keep your promises between just the two of you. You may still choose to celebrate with everybody at a reception later, but the ceremony is best kept for you two alone.You wanted a destination wedding

 You wanted a destination wedding anyway

You’ve envisioned marrying in a faraway land since forever, and it might not be feasible to expect all of your friends and family to make the trip with you. Instead of stressing over who can make it, who can afford it, who will travel, who will feel left out (you get the idea…), nix the guest list and head out on your honeymoon early ;-).

You like to explore and find beautiful places

Exploring is second-nature; if there’s a new trail, you’re on it. If it hasn’t been done before, you’re all over it. Why not incorporate your love for the wilderness with the most beautiful day of all – your wedding? Hike to your favorite spot, or find a new overlook with expansive views and exchange vows together there!

You already had the big wedding

You’ve already had the big wedding

You’ve had a wedding before, and everyone (plus your dad’s boss’s nephew!) was there. This time, you’re focused on each other. Life throws you enough curveballs already and you have so many other things happening, so a quiet ceremony and lovely dinner is all you’re after this time around.

Cons to Elopements

You can’t invite everyone when you elope

Weddings are about bringing two families together, and eloping eliminates this aspect of your day completely. You have such a great support system that has helped you two make it to this point, and you can’t imagine leaving them out of your big moment.

You love to be the center orf attention

You love to be the center of attention

You’re walking down the aisle, all eyes on you, you stand with your best friend in front of everybody you know… Yes! That sounds amazing! Everyone will be staring at you the entire time? That’s totally your cup of tea!

Wedding planning is fun!

This is arguably the biggest day of your life: there are so many things to think about, so many people to talk to, so many vendors to book, so much cake to try… Turns out, planning a big party is super fun! In fact, maybe you could do this for a living…

You've been planning your whole life!

You (or your parents?) have been saving since you were a little girl

Your dream wedding: you’ve been planning it since you were five years old. You pretended that your white bath towel was your wedding dress and the hair towel was your veil (or was that just me…?). And you’ve got resources in the form of savings, set aside specifically for this moment of your life. So why keep it small when you can bring your dream to life?

Elopements are hasty

You want to get married to your best, life-long friend, and there’s also no real rush. You don’t want to “run off” and get married without going through a bit of preparation beforehand.

You appreciate tradition

You appreciate traditions

Women in your family have always gotten married in the same church. Or your best family portraits happen at family weddings. Or large group dances are just part of every single party! Whatever traditions run through your families throughout generations, continuing them in your own wedding is not only important, but you’re excited to be a part of something bigger!

You can hardly wait for the big party

The best part of a big wedding? The big party after the ceremony! Here’s your chance to let loose and really celebrate the last few months of planning and preparation and just. have. fun!

How to decide whether to elope

How to Decide

 Ignore all the noise

Everyone you talk to about planning a wedding has an opinion, whether it’s what they wish they would’ve done, what they’re happy they did or what they think is best for you. Listen to those who offer their advice, and take it all with a grain of salt. When it comes to making big decisions – like whether you want to elope or hold a more traditional wedding – find a quiet space to clear your mind. Take some time to dive into your own visions, and build the day around what you two find most important for yourselves.

Follow your heart

You do you, boo! Seriously. Make sure your wedding is created for you, by you. The more you pour your hearts into your day and let your personalities shine through, the more honest and genuine your wedding (or elopement!) will feel. If you’re confident in your decisions from the beginning, your day will feel just right from start to finish.

Here’s your chance to share: what did you decide? Did you elope? Did you have a small wedding? Did you go all out and invite the entire town? Share your story and why you decided to follow your path!

Emily Schmutz

Bio: Emily Schmutz is the owner and main photographer at Summit Mountain Weddings, a Colorado mountain based elopement package company for couples looking for help with the essentials. Emily has been photographing in Summit County, Colorado for eight years, and loves collaborating with couples who are inspired by connection, truth and the simple joys in life


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