wedding vendors

Google rankings for wedding vendors

This entry is from our Expert Guest series where wedding and honeymoon professionals share their best tips on creating memories that last a lifetime…

If you are a wedding service provider or a wedding blogger today, you probably understand why it is so important to have a good Google ranking. Unfortunately, achieving a good ranking doesn’t come easy and takes a lot of skill and hard work. If you would like to achieve a high Google ranking, follow the 10 tips below.

ips for wedding vendors

10 Tips For Wedding Vendors & Bloggers

1.  Select & Use Keywords Carefully

Google cannot rank your blog or website if it cannot figure out what you do. Keywords are the best tools for helping Google determine what your blog or website is all about. So, choose your keywords carefully to ensure that your website appears among the top results when user enter keywords relating to the wedding industry.

2.  Develop Quality Content

Content is king when it comes to SEO and website rankings because it can be used to position your blog or website as an authority on weddings. It is thus important to create quality, original, and engaging content to achieve this. If your website or blog becomes an authority, Google will reward you with a higher ranking.

Use backlinks

3.  Using Backlinks

A link to your blog or website from another website or blog is like a advertisement for the quality of your blog or website. This is why links from other vendors’ blogposts showcasing your work are so important. If done right backlinks can catapult your blog or website to the top of the search engine rankings, but be careful because if it is done poorly, it may result in Google penalties.

4.  Answer Questions Online

On the Internet today, you will find hundreds if not thousands of questions about weddings. Since you are in the wedding niche, you are qualified to provide relevant answers. Answering questions online is an excellent way to position yourself as an authority in your industry. It is also sometimes a great way to link back to your website. Both of these are guaranteed to improve your ranking on Google.

Use images properly

5.  Use Images Properly

Images are a great tool for showing visitors to your blog or website what you have to offer but you can use them for SEO purposes to improve your ranking. Google loves user-friendly websites and images are an excellent way to support your website copy. So, use images whenever possible and ensure that you optimize them properly to boost your rankings on Google.

6.   Increase the Page Load Speed

Google is now using the page load speed as a ranking factor for websites and blogs. It is the reason why faster websites tend to rank better on Google. Google has realized that users often lack the patience to wait for websites to load after they click on search listings. So, the search engine has decided to encourage webmasters and website owners to increase the page load speed by rewarding those with the highest speeds with higher rankings.

7.  Mobile Friendliness

Google now focuses on the usability of websites and it currently uses a similar layout for both mobile and desktop searches, which is why it wants your website to be suitable for both. If your website is not mobile friendly, chances are high that your blog or website will perform poorly in Google’s ranking. Fortunately, Google has a provided a free tool to help you see how your website or blog ranks and will even offer tips on how to improve the mobile-friendliness of your website or blog.

Use social media

8.  Use Social Media

Social media is an excellent platform for driving traffic to your website and widening your reach. Today, it is widely considered to be a ranking factor in SEO. If your content is shared, linked to, and commented on, and liked on social media, Google determines that it is interesting to users and rewards it with a top ranking. So, if you are not active on social media platforms, make it an effort to do so today.

9.  Use Google My Business

Google My Business is not only a ranking factor but a great way to control how your business is listed on Google. It ensures that when people search for your brand on Google, your business displays on the right-hand side of searches along with the search results. All local businesses should take advantage of this powerful dashboard that Google provides if they desire better rankings.

Create product videos

10. Create Simple Videos

The ranking power of simple videos is often ignored in the wedding industry. Take advantage of the situation by creating simple videos to promote your business and expertise in the wedding industry. Instead of writing blog posts, you can create short videos on the same topics and use the video transcript as the wording for the page.

The Bottom Line

The 10 tips for getting higher rankings on Google can be implemented immediately. All the tips are very effective and are guaranteed to work if used the right way. If you are unable to implement any of the tips, you can get in touch with a trusted, reputable professional to help you out.

Looking to finance your wedding dreams?  Set up a Honeyfund honeymoon registry.

Bio: Marketing specialist Tom Johnston offers advice to wedding bloggers and event planners about how to rank high on Google and more effectively promote their services. The blog was written by Epic Events of New Jersey, which offers full-service event planning to make your event stand out.

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Bring out the best in your wedding party through photos

This entry is from our Expert Guest series where wedding and honeymoon professionals share their best tips on creating memories that last a lifetime.

After all is said and done on your wedding day, you walk away with only three things that you’ll keep forever: your spouse, your memories, and your photos. The importance of wedding photography cannot be overstated. As a nationally recognized wedding photographer, I’ve learned firsthand the things that can take wedding photography from good to great, and three ways that you can do to help.

Meet with your wedding photographer & let him know what you want

How To Get the Most Out of Your Wedding Photography

1. Meet With Your Photographer BEFORE the Wedding

I know that during the wedding-planning season you have to meet with everyone from the florist, to the baker, to the candlestick maker, and that the thought of one more meeting might put you over the edge. But let me assure you, this is the meeting will pay the largest dividends.

Here’s why: Being the focal point of every shot for an entire day can feel, well, awkward. Unless you have a background in acting or modeling, it’s completely normal to feel a little shy around the camera. The actuality is that it’s not the camera you’re apprehensive around, it’s actually the person behind the camera. That makes sense if you’ve never met the person you’re trusting to document the most important day of your life! Connecting with your photographer before the event will:

  • Break the ice: so that on the wedding day when you see your photographer for the first time you won’t have to introduce yourself, but instead will feel like you’re seeing an old friend who has come to your wedding to celebrate with you.
  • Personalize your photos: During your initial meeting, you’re helping the photographers to get to know you and your fiancé: what makes the two of you tick, what you care about, and what is most important to you about your wedding day. Your photographers love capturing love; they would not be in the business if they didn’t. By letting your photographers know you as a couple, you are enabling them to capture your love story, not just another wedding.

Your wedding photos should be an expression of you

If meeting in-person is impractical, no worries! It’s 2017, Ladies and Gentlemen. Your initial meet up is a Facetime or Skype call away.

Bonus Tip:  If possible, scheduling an engagement session, bridals, or even rehearsal dinner shoot, will allow you to really get a feel for what the experience will be like when you’re in front of the camera all day.

Good lighting needed for great B/W or color

Good light makes photos great

2. Look For Good Light

Here’s a photographic myth buster: fantastic images aren’t contingent upon equipment, or the subject, or even the photographer behind the camera; fantastic images are contingent on good light. Clearly, it’s the photographers’ job to take amazing images and find the great light to do so, but you can help by asking yourself one question: Where is the light source? As you choose your venue, where you will get ready, where you will take family photos, evaluate the quality of the light and remember these two things:

  • Window light is AMAZING! Not too bright, not too dark, just right.
  • Natural light, as in from the sun, (Halogen bulbs do not count as natural) will make everyone look gorgeous.

Bonus Tip: Be familiar with your venue before the wedding day. Keep good light in mind as you decide where to get ready, where you want to have your first look etc.

Good photo capture the mystery of your love

Great photos let your love shine through

3. Serve Honey!

Weddings are stressful for everyone. And your photographers will wear several hats on your wedding day. I do EVERYTHING I can to help make the day perfect by getting every shot, being everywhere at once, cheerleading and corralling, carrying the bouquet and my cameras; I’ve got to be fun, but also efficient, flexible, but also strict with the schedule. I do this for my brides because I genuinely want their day to be the best. With that said, my suggestion is to be nice. Say ˜thank you’ throughout the day. I guarantee that your photographers will be far more willing to stay a little longer, get that one last shot, go the extra mile editing for the couples who pour out the honey of kindness and appreciation, rather than the stinging vinegar of complaints.

Bonus Tip: Show your appreciation by referring your to friends and family!

Capture the moment through photos

Looking for a creative way to fund your honeymoon or wedding expenses, such as photography? Set up a Honeyfund honeymoon register today.

Photo credits:  Photos copyright by http://www.stylestorycreative.com/

Bio: Ben Hartley, the lead photographer from Style & Story Creative Team, is part of the team that prides itself on telling your story of your love through beautifully crafted wedding photos. Our goal is to let our creative vision perfectly capture your event so that your joy shines through every photo. Considering ourselves your “Memory Machine,” we strive to capture the personality of each couple in not just the usual wedding shots but the otherwise forgotten moments. After building a relationship with each of our clients, we deliver the unexpected perspectives only possible from photographers who clearly know their subjects.

For information, check our website or follow us on Twitter, Instagram, or Facebook.

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